Toronto · market expansion

Antoine
Cuvelier

Senior Account Executive · Full-cycle SaaS · English & French

I scale new markets. $1M+ quota closes. Built GTM from zero at LawProcess, executed at scale at HiBob. The recording on the right is about 45 seconds. Hit play.

~45 seconds. No filler.

My pitch — cloned with the product I want to sell.

ElevenLabs
0:00 0:00

Cloned with ElevenLabs. Selling a product starts with using it.

112% $1M+ ARR · 2025 · #3 Americas (HiBob)
132% Ramp year · full-cycle execution at scale
$0 → $37K MRR in 12 months · LawProcess GTM from zero
56 Clients closed as co-founder · under two years

Built for market expansion

I've built sales functions from scratch and executed at scale. Co-founder of LawProcess ($0 to $37K MRR in 12 months). Then I ramped at 132% at HiBob and closed $1M+ in ARR. I know how to generate pipeline, close deals, and move fast.

Execute in structure

HiBob: real quota, real org, mid-market and sub-enterprise cycles. Proof I can close inside a company that already has process, stakeholders, and a number on the board.

Move like a founder

LawProcess: GTM from zero. No brand air-cover, no playbook. Pipeline, product story, and closes when market fit was still being earned.

Market expansion

Toronto base. I know how to open territory, generate pipeline, and run cycles in a market that is still being built — not only one that is already mature.

AI-first operator

AI in every stage of the cycle: research, discovery prep, follow-ups, coaching. Conversational AI is software I already use — not something I only pitch.

What I closed

I've done both. Work inside a real org. Move like a founder. Here's what I closed.

HiBob

Senior Account Executive · AI-native HRIS

2022 – Present · Toronto
  • 112% of $1M ARR in 2025 (#3 Americas). 124% of quota in 2024.
  • Ramp: 132% in my first year.
  • Full cycle, mid-market and sub-enterprise.

LawProcess.io

Co-Founder & Account Executive · Legal tech

2020 – 2022 · Toronto
  • Built GTM from zero. $0 to $37K MRR in 12 months.
  • 56 clients.
  • Self-sourced and closed deals in a product with no market fit yet.

Daily tool. Human rewrite.

Discovery prep, Gong coaching, MAPs, ROI one-pagers, follow-ups — drafted with AI, rewritten by me. This site: drafted with Grok, reviewed by Claude, voiced with ElevenLabs.

What shows up in the room

Market expansion Self-sourced pipeline Full-cycle SaaS Discovery Use-case selling ROI / business case Multi-stakeholder MEDDPICC Founder GTM Quota execution Procurement & security AI daily (Claude · ChatGPT · Grok · Gemini) Gong · Salesforce · Outreach · Apollo MBA · Hult Ashridge Toronto

Scaling a new market?

I've built from zero and closed at scale. Receipts attached.